TikTok Likes vs. Comments: Which Is More Important for Your Business?

In the fast-moving world of TikTok, likes and comments are essential to success. But which one should matter more for your business?

You've probably seen videos with tons of likes or ones that get a lot of comments sparking conversations. As a business owner, it can be tricky to know whether you should focus on getting likes or encouraging comments. But here's the thing—each of these metrics plays a different role in your TikTok success.
What's even more interesting? Around 47% of TikTok users make purchases based on what they've seen on the platform. This shows how important engagement is in shaping your brand's success.

In this post, we'll break down how likes and comments impact your TikTok strategy differently. You'll learn how each affects the TikTok algorithm, find strategies to boost both, and figure out which one should get more of your attention. Get ready to make the most of TikTok for your business and bring your brand to the next level!

Why TikTok Engagement Matters for Your Business

TikTok isn't just a platform for fun videos; It's a powerful tool for businesses to grow their brand. With over 1 billion active users, TikTok offers a massive audience ready to engage with your content. But here's the thing: engagement is the secret sauce to making your business stand out.

When people like, comment, share, or watch your videos, it tells TikTok's algorithm that your content is worth showing to more people. This means more visibility, more followers, and ultimately, more customers for your business.

How TikTok Algorithm Prioritizes Likes and Comments

TikTok's algorithm is like a smart assistant that decides which videos to show on users' For You Page (FYP). It looks at how people interact with your content to determine if it's worth promoting. Here's how it works:

• Likes: When someone likes your video, it tells TikTok that your content is relevant and enjoyable. The more you like, the more TikTok pushes your video to others.
• Comments: Comments show that your video sparked a conversation. This is a strong signal to TikTok that your content is engaging.
• Shares: If people share your video, they found it so good that they wanted to show it to their friends. This helps your content reach a wider audience.
• Video Completions: When someone watches your video all the way through, it shows TikTok that your content is interesting enough to keep viewers hooked.

These interactions work together to boost your video's chances of appearing on more FYPs.

The Impact of Engagement on Brand Visibility

Engagement isn't just about numbers; It's about making your brand visible to the right people. Here's how different types of engagement help:

Engagement Type	Impact on Visibility
High likes	Signals popularity
Active comments	Shows user interest
Frequent shares	Expands reach

To make the most of this, here are some simple tips:

• Hook viewers in the first 3 seconds: Grab attention quickly to keep people watching.
• Use trending hashtags and sounds: This helps your content get discovered by more users.
• Post when your audience is most active: Timing matters to maximize engagement.
• Engage with your audience: Reply to comments and build a connection with your viewers.

Case Studies: Businesses Thriving Through TikTok Engagement

 

At Tiksta , we've helped over 46.7K customers grow their TikTok presence. Here's what we've learned from their success:

• Authentic Content Wins: Businesses that focus on being real and relatable often see better results than those with overly polished videos. For example, a small bakery grew its followers by 200% by sharing behind-the-scenes videos of their baking process.
• Jump on Trends: Brands that use trending sounds and hashtags see a huge boost in visibility. One fitness coach gained 50K followers in a month by creating videos around a viral dance challenge.
• Consistency is Key: Posting regularly keeps your audience engaged and signals to TikTok that you're active. A fashion brand doubled its sales by posting 3-4 times a week.
• Engage with Your Community: Responding to comments and messages builds trust and loyalty. A skincare brand saw a 300% increase in engagement by replying to every comment.

By implementing these strategies, you can significantly improve your engagement, and as a result, boost your brand's visibility on TikTok.
As we've discussed, the TikTok algorithm favors videos that get likes, comments, and shares. And when you combine high engagement with strategies like consistent posting and authentic content, your business will stand out. Now that you understand how engagement works, you're ready to focus on driving more likes and comments for your TikTok success!

How TikTok Likes Impact Your Business

TikTok likes aren't just a vanity metric—they're a powerful tool that can shape your brand's success on the platform. Let's break down how likes can make a real difference for your business and why they matter so much.

Boosting Reach with Likes

TikTok's algorithm loves engagement, and likes are a big part of that. When your videos get more likes, TikTok sees them as valuable and pushes them to more people. This means your content has a better chance of showing up on the “For You” page, where millions of users discover new videos every day.

Here's what this can do for your business:

• Higher brand awareness: More people see your content, even if they don't follow you yet.
• More potential customers: Your products or services get in front of the right audience.
• Viral potential: A single video with lots of likes can snowball into something much bigger.

For example, one of our clients at Tiksta saw their video reach 2 million views after it gained just 10,000 likes in the first 24 hours. That's the power of TikTok's algorithm!

Social Proof and Brand Credibility

Likes aren't just about numbers—they're about trust. When people see your videos getting lots of likes, they're more likely to think, “This brand is worth checking out.”
Here's why:

• Trust: A high number of likes makes your brand look reliable and popular.
• Engagement: People are more likely to comment, share, or follow you if they see others liking your content.
• Credibility: It's like a stamp of approval from the TikTok community.

Did you know that nearly 50% of TikTok users are between 25 and 44 years old? These are people who are ready to spend money, and likes can help convince them to choose your brand.

How to Increase Likes on TikTok

Want more TikTok likes ? It's not just about luck—it's about strategy. Here are some simple tips to get started:

• Keep it short and engaging: Videos under 15 seconds often perform better.
• Use eye-catching visuals: Bright colors, clean shots, and bold text to grab attention.
• Add popular music: TikTok is all about sound, so pick tracks that fit the vibe.
• Jump on trends: Use trending hashtags, challenges, or effects to stay relevant.
• Optimize for search: Use keywords and hashtags that your audience is searching for.

Here's a quick breakdown of what works:

Strategy	Benefits
Brief content	Captures short attention spans
Eye-catching visuals	Prevents users from skipping your content
Popular music	Enhances video appeal
Trend engagement	Increases relevance and discoverability
Search Optimization	Improves visibility in TikTok searches

Remember, the key is authenticity. Focus on creating content that resonates with your target audience, not just chasing after likes. Quality is always more important than quantity.

As we continue, we'll take a look at how TikTok comments impact your business, adding another layer of insight into your TikTok marketing strategy.

How TikTok Comments Impact Your Business

TikTok comments are more than just words under your videos—they're a gateway to building stronger connections with your audience. Let's break down why comments matter and how they can help your business grow.

Direct Engagement and Customer Feedback

Comments are a goldmine for direct interaction. Unlike likes, which are quick and easy, comments show that your audience is genuinely interested. They take time and effort, which means they're a stronger signal to TikTok's algorithm. This can push your content to more people's For You pages.
Here's why comments are so powerful:

• Real-time feedback: Customers can share their thoughts about your products or services instantly.
• Understand your audience: Comments reveal what your customers love or struggle with.
• Build trust: Responding to comments shows you care and are listening.
• Boost visibility: TikTok's algorithm loves engagement, and comments can help your videos reach more people.

For example, one of our clients saw a 30% increase in sales after actively responding to comments and addressing customer concerns. It's proof that small interactions can lead to big results.

Strengthening Community and Loyalty

Comments aren't just about feedback—they're about building a community. When you engage with your audience, you create a space where people feel heard and valued.
Here's how comments help:

• Build relationships: Replying to comments makes your audience feel connected to your brand.
• Encourage loyalty: When people see you're responsive, they're more likely to come back.
• Create a positive image: Friendly, helpful replies show your brand cares about its customers.
• Spark creativity: Comments can inspire new content ideas or even user-generated content.

At Tiksta, we've helped over 46.7K customers grow their TikTok presence, and one thing we've learned is that a strong community starts with meaningful conversations.

How to Get More Comments on TikTok

Want more comments? It's not as hard as you might think. Here are some simple strategies:

Strategy	Description
Ask questions	Prompt viewers to share their thoughts or experiences
Provide prompts	Give simple cues for viewers to respond to
Share additional info	Encourage viewers to ask for more details in the comments
Reply to comments	Show that you value viewer input by replying
Featured influencers	Collaborate with popular creators to attract their audience
Create video replays	Address comments directly through new content

Additionally, managing your comment settings can help you control who interacts with your posts. TikTok allows you to adjust comment settings from everyone to followers or even friends only. You can also use filters to remove spam or inappropriate comments, ensuring your environment stays friendly.

By focusing on how to get more comments and managing them effectively, you're building better engagement, gaining insights, and enhancing your TikTok marketing strategy. Next, we'll explore how likes and comments compare for your business, helping you decide where to focus your efforts on the platform.

Let's See the: Best Time to Post on TikTok to Get More Followers in 2025

Comparing Likes vs. Comments: Which Matters More for Your Business?

When it comes to TikTok, engagement is the name of the game. But what matters more for your business—likes or comments? Let's break it down in a way that's easy to understand and helps you make the best decision for your TikTok strategy.

Metrics and Algorithm Considerations

TikTok's algorithm loves engagement, but not all engagement is created equal. Here's how likes and comments stack up:

Metric	Algorithm Impact	User Engagement Level
Likes	Moderate	Low to Medium
Comments	High	High

Comments indicate that users are more engaged because they're taking the time to share their thoughts. This higher level of interaction signals to the algorithm that your content is worth promoting to a wider audience.

Focus on What Matters to Your Business Goals

Let's talk about how these metrics align with your business goals:

• Brand Awareness: Likes can help you get noticed. The more you like, the more people see your content. It's a simple way to grow your reach.
• Community Building: Comments are where the magic happens. They help you connect with your audience on a deeper level. When you reply to comments, you're building relationships and creating loyal followers.
• Customer Feedback: Comments are a goldmine for insights. They tell you what your audience likes, dislikes, and wants to see more of.
• Conversion Potential: Comments let you interact directly with potential customers. You can answer questions, address concerns, and even turn comments into leads.

Which Metric Should You Prioritize?

Both likes and comments are important, but comments usually offer more value. Here's why:

• Genuine Engagement: Comments show that your audience is truly interested in your content.
• Stronger Connections: Responding to comments helps you build a loyal community.
• Content Ideas: Comments can inspire your next video. Pay attention to what people are saying!
• Algorithm Love: TikTok's algorithm favors videos with active comment sections, so more comments can mean more views.

How to Maximize the Impact of Comments

To make the most out of TikTok comments, try these strategies:

• Encourage discussions: Ask open-ended questions in your videos to prompt viewers to share their thoughts.
• Respond quickly: Make sure to reply to comments to keep the conversation going.
• Use comment filtering tools: This helps you manage negative comments or spam effectively.
• Consider management tools: Use tools like NapoleonCat to moderate comments across platforms.

While may carry more weight in the algorithm, don't neglect comments like. A balanced approach will help you make the most of your TikTok engagement.

Conclusion

Both likes and comments are important when it comes to boosting your business on TikTok. Likes help you gain visibility and show social proof, while comments drive deeper engagement and provide valuable feedback. TikTok's algorithm favors content with high engagement, so having both is key to improving your reach.

Your specific goals should guide your focus: if you're looking to grow quickly and get noticed, likes will help. But if you want to build a loyal community and understand your audience better, prioritizing comments is a smart move. Regardless, remember to keep creating engaging content that encourages both likes and comments. By staying active and interacting with your followers, you'll make the most of TikTok's unique features and grow your business.

At Tiksta, we've helped over 46.7K customers grow their TikTok presence, delivering 190M+ followers, 36M+ likes, and 11M+ views. As a Certified B Corporation, we're committed to helping businesses like yours succeed on TikTok. Whether you're aiming for more likes, comments, or both, we've got the tools and expertise to help you shine.